October 26, 2009
“…Brogan is recognizing is that it’s time for Act Two for social media. We’ve heard all the admonitions from social media gurus and enthusiasts about how we are meant to act and behave on Twitter. But going through the marketing door is only going to get you so far–in that sense, social media helps the rich get richer, but does little to help companies that aren’t structured to actually be transparent and helpful where the rubber meets the road.”
Are you ready for Act 2?
"October 10, 2009
Jonathan has an interesting set of ideas about where things are heading. Each is worth a read:
1. Corporate Technology in the hands of Citizens
2. Physical is increasingly Virtual
3. It’s about Distribution not Destination
4. Mass Niche not Mass Groups
5. Broadcast Control is now Self Scheduled
6. C2C is more powerful than B2C Communication
October 10, 2009
SEO & YEO, meet MEO
Simply put, MEO is the art and science of serving the market and maximizing the return on participation. It starts with a culture that respects customers and that harnesses the passions of its employees to engage in the market. Whether you call them ambassadors, evangelists, team members or an employee doesn’t matter. What does is the understanding that when they are better able to engage in the market on your behalf, your company will benefit.
October 09, 2009
September 27, 2009
September 07, 2009
August 19, 2009
June 03, 2009
while at the [MTV movie] awards, i learned a few things:
1. will ferrell is very nice in person, and must be exhausted with how much effort he puts in to seeming like a decent, regular guy. i met him very quickly and he was so absurdly nice that i felt like a dick for all the times i was wooden and awkward with strangers at a festival or something.
2. danny mcbride is fucking hilarious. and pretty much like you expect.
3. eminem is a better actor than you think.
4. pr people and “young hollywood” seem like, literally, different species of animal.
5. young, self-satisfied, confident celebrities are weird to be near.
6. the more excited young people are about an actor/actress, the less likely i am to recognize them. there is an inverse relationship formula for volume-of-screaming to person-i-recognize that i’m working on.
7. jason ‘mayhem’ miller has a very large head. and that’s coming from ME.
8. talking for 2 minutes with ben stiller about something totally unrelated to the mtv movie awards while at the mtv movie awards makes people audibly say “who is that talking to stiller??” in total, unselfconscious earshot of the subject (me) while said subject (still me) walks back to the bar area. they’ll actually point.
8b. being at an event thrown by a company called “music television” pretty much ensures that you will not be recognized by anyone at all except for the people you show up with, previously know, and danny mcbride.
9. comedians are funny in person, but not the way you think.
10. hollywood likes to stratify, and being the +1 of a tv personality makes you pretty low on the list, but if you’ve just said hi to will ferrell, and he looked at you in some way that could be interpreted as “familiar”—largely because he’s kind, and you blurted something about him using “north american scum” in “stepbrothers”—you can basically walk into any room you want and take beer for the next 5 minutes. it’s like getting an invincibility pill in pac-man. you can feel the power start to blink after you cruise out with 4 beers from the 3rd dressing room, so you should probably head back to your friends and share the beers.
11. chris isaacs likes his dog.
12. forest whittaker is disarmingly friendly.
13. i, as a person, am oddly frightened (i’m saying frightened here—not intimidated) by jim carey.
June 01, 2009
May 08, 2009
April 25, 2009
April 24, 2009
April 21, 2009
Mankind has long wondered if we’re “alone in the universe. [But] only in our period do we really have evidence. No, we’re not alone,” Mitchell said.
“Our destiny, in my opinion, and we might as well get started with it, is [to] become a part of the planetary community. … We should be ready to reach out beyond our planet and beyond our solar system to find out what is really going on out there.”
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