October 2009
““…Brogan is recognizing is that it’s time for Act Two for social...”
– What’s Wrong With Social Media Marketing Strategy
Heavyset » Jonathan MacDonald’s First 6 Macro... →
Jonathan has an interesting set of ideas about where things are heading. Each is worth a read:
1. Corporate Technology in the hands of Citizens
2. Physical is increasingly Virtual
3. It’s about Distribution not Destination
4. Mass Niche not Mass Groups
5. Broadcast Control is now Self Scheduled
6. C2C is more powerful than B2C Communication
Market Engagement Optimization (MEO) and NetTrust... →
SEO & YEO, meet MEO
Simply put, MEO is the art and science of serving the market and maximizing the return on participation. It starts with a culture that respects customers and that harnesses the passions of its employees to engage in the market. Whether you call them ambassadors, evangelists, team members or an employee doesn’t matter. What does is the understanding that when they are...
