October 10, 2009

SEO & YEO, meet MEO

Simply put, MEO is the art and science of serving the market and maximizing the return on participation. It starts with a culture that respects customers and that harnesses the passions of its employees to engage in the market. Whether you call them ambassadors, evangelists, team members or an employee doesn’t matter. What does is the understanding that when they are better able to engage in the market on your behalf, your company will benefit.

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